The American toy company enters the Guatemalan market with the opening of a commercial location at Plaza Fontabella.
Cristóbal Véliz in his article published in Sigloxxi.com writes: "The company projects that between April and May they will open a second branch office of the Alex Store, which will be located in the Eskala Roosevelt shopping center, which will be having a grand opening soon. In addition, it is anticipated that the franchise will expand to El Salvador and, subsequently, to Honduras, Costa Rica and Panama."
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