Cable & Wireless Panama SA has been authorized to provide a satellite television service called "Direct to Home".
From a statement issued by the National Authority of Public Services:
"... AUTHORIZE the concessionaire CABLE & WIRELESS PANAMA, SA to provide a Pay Television Service Type B (No.904), via satellite called "Direct to Home" (DTH), throughout the territory of the Republic of Panama .
The associated reduced costs are driving opportunities in developing countries for technology sectors based on satellite communications.
Elfinancierocr.com published an interview by Mónica Cordero Sancho with the Deputy Secretary of the International Telecommunication Union (ITU), Houlin Zhao, who recently visited Costa Rica "to leverage the discussion in the area of radio spectrums to provide satellite services. '
In a new phase of liberalization of communications, competition is beginning to stir in and satellite television and internet services.
Elfinancierocr.com reports that "The Mexican company Claro and the U.S. Datzap will be the first in the country to offer satellite services, following the opening phase of the telecommunications market. At the time of going to press, the executive order that will give the green light and allow Datzap to provide satellite television and internet, respectively, was on the list of pending documents to be signed by the President of the Republic, Laura Chinchilla. This will open a window to attract more competition in the telecommunications market. Satellite services leverage waves radiating from the country's satellites orbiting in space. This technology provides broadband internet, pay television, geolocation (GPS) and mobile telephony. "
The airlines announced the signing of the agreement which will contribute to increased flight options for passengers in the Southern Cone.
In the first quarter of next year, Sky Airlines will sign a similar agreement with the airline Avianca, indicated Fabio Villegas, CEO of Avianca, Taca, Stuart Ortiz, COO of Avianca-Taca and Jürgen Paulmann, CEO of Sky Airlines, in a press conference.
The company is looking to introduce its brand via offering satellite TV and later cell phone services.
Ricardo Taylor, general manager for Claro in Costa Rica, told La Nación that the company had already asked the government for a frequency through which to transmit the satellite signal it uses to provide customers with its service.
In El Salvador, the providers of cable TV, Sky, Claro TV, and Amnet/Tigo, are waging a tough battle to obtain clients.
The weapon utilized in this war is the aggressive promotion of new services and programming packages intensely marketed via different types of media.
In an article by Ileana Laínez V. in Elsalvador.com, she reports that "...Sky has managed to successfully incentivize a competitive market in cable or satellite television by offering unique and popular programming to Salvadorian viewers. The Claro and Tigo companies, which were recently absorbed into the operations of Amnet, do not stay behind and they have begun to fight with even more strength for a market that they had already believed was theirs. Amnet, which controls the major slice of the pie in the market, has 400,000 clients in the Central American region. Claro has been able to grab seven percent of the domestic market in a short amount of time."
Under the name, Conica Honduras, Sky Company began operations by offering over 200 satellite television channels.
During the first phase, it will install 2,000 antennas to broadcast its signal to the main cities.
Laprensahn.com reported statements by Jorge Céspedez Gutiérrez, Sky’s regional sales director, "The Sky product is being launched with exclusive games from the English and Spanish soccer leagues and it has no interference with other TV broadcasters."
The Mexican satellite television company began operations and will invest $450 thousand in advertising.
Marco Rojas, director of marketing for Sky, spoke to El Diario de Hoy and indicated that they already have 100 subscribers and expect to reach 5,000 or even 7,000 by the end of 2009 through an aggressive expansion plan.
From its branch in Panama, the international TV station, Inter Russia TV Channel, will attend to the Central American market.
Valerin Gaichuck, president of the company said to Prensa.com: "...the TV program will be broadcast from Panama to North and South America, and hope to also become a business guide, providing information on trends, products and services such as banking and tourism."
DirectTV will broadcast news, entertainment and sports from Central America in the US via Telecentro.
Telecentro will also be transmitted in the US by the DirectTV More bilingual service and includes news, entertainment and sports from the main channels in El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua and Panama.
The Mexican company, Innova, which provides paid TV services under the Sky brand name, bought the DirectTV transmission rights.
DirectTV, which provide TV by satellite and which has been in the Panamanian market for 11 years, "is leaving the market and we are in the process of migrating subscribers and calling them to inform them of the change," said a source who preferred to remain anonymous.
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