The union expects an increase in spending on political advertising, offsetting the reduction in spending on sectors such as banking, fast food restaurants and supermarkets this year.
In 2016 the advertising industry generated $384 million, below the $406 million generated in 2015, mainly due to a reduction in advertising spending made by major participants such as banks and fast food restaurants.For this year the industry expects a slight improvement, driven by growth in spending on political advertising.
High Traffic Media, the only participating company, submitted a proposal for $18.2 million in a tender to develop and commercialize advertising space on Line 1 of the Metro.
In thetenderfor the development, marketing and administration of the advertising which is part of the inventory of physical spaces on Line 1 of the Metro, only one company took part, submitting an an offer of $18,190,000.
The Ministry of Tourism has announced plans to publish this month a tender to develop an international tourism promotion campaign, worth $2 million.
The tourism minister, Jose Napoleon Duarte, said that the contract for the international advertising campaign will be for $1.9 million and the request for proposals will be published before the end of February, on the state procurement website.
The mayoral office of Managua has announced that it is preparing the request for proposals document for the tendering of commercial spaces in the new baseball park, construction of which is now 70% complete.
Authorities at the Mayoral office of Managua explained that advertising spaces in the new ballpark will be auctioned soon, but they did not specify dates.
Eleven autonomous entities including companies such as Recope and Acueductos y Alcantarillados averaged a 32% increase in their advertising budgets in 2017.
In their budgets for 2017 at least eleven decentralized state enterprises have significantly increased the amount of resources allocated to advertising in 2017.In the case of the Costa Rican Oil Refinery (Recope), Nacion.com reports that"... The increase is 30%." Acueductos y Alcantarillados (AyA), has budgeted to spend $760,000, higher than the $229,000 that was spent in 2016 in this category.
After declaring the preliminary procedure void, a new tender has been launched for the marketing of advertising space in Metro Line 1.
According to records on PanamaCompra.gob.pa on October 12 a declaration of void was given to the public act for the "development, marketing and management of the advertising inventory for physical spaces on Line 1 of the Panama Metro."
Due to the fact that only one proposal was received in the tender for advertising inside the terminal, the administration of Tocumen airport has suspended the act and will be making a new call.
The tender was suspended because the companies Aerotop from Panama and JC Decaux from France, despite having bought the request for proposals documents separately, later joined together in a consortium and submitted a single proposal.
Metro de Panamá is putting out to tender the development, marketing and inventory management of advertising on physical spaces on Line 1 of the Panama Metro.
Panama Government Purchase 2016-2-80-0-08-LV-000713:
"Metro de Panama S.A. will select a company to develop, market and manage advertising on the inventory of physical spaces of Line 1 of the Panama Metro, spaces which will be used for advertising businesses and marketing by third parties.
From September 15 to 18 Panamanian and foreign companies working in screen printing, printing and advertising will be gathering together at the Atlapa Convention Center to showcase their products and services and to evaluate business opportunities.
Ten advertising agencies have shown interest in obtaining the contract for the international promotion of Panama as a tourist destination.
An article on Prensa.com reports that "... The contract to manage international tourism promotion in the country has generated interest from major foreign advertising agencies. To date, the Tourism Authority of Panama (ATP) has received 10 proposals and it is expected that this number will increase in the coming weeks. "
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