What do consumers say about their products?

Companies should be constantly alert to feedback from consumers, since their preferences and needs can change at any time.

Wednesday, August 4, 2010

There are three keys to current, but ever changing, consumer behvior:

1. Continuing growth in the importance of mobile devices. "Consumers are demanding ever more ability to be everywhere at once, with multiple interacting devices providing ever more convenience".

2. The Internet continues to expand as a source of information. "Use of the Internet has become one of the most unifying experiences of the current era for consumers all over the world. People's interactivity and accessibility expectations will continue to grow in all market segments".

3. More and more participation and greater ability to acquire information. "The market fragmentation occurring reflects the fact that communication media will need to secure greater participation and better quality consumers in order to succeed and get paid accordingly".



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Costa Rican Consumer Profile

September 2013

Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes .

A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market.

"Before buying, I get informed over the Internet"

January 2011

Internet advertising is still the most influential factor for consumers when deciding to purchase electronics.

Microsoft Advertising in collaboration with Carat presented the results of an investigation into what are the most influential factors behind consumer purchase decisions.

Latin American Buyers Go Online

August 2010

Internet usage in Latin America is rising steeply and consumer purchasing patterns are being ever more influenced by the web.

In an article on Altonivel.com.mx, Google's general manager for Latin America, Alexandre Hohagen, comments that, "it is true that e-commerce in the region has somewhat lagged behind in comparison with more developed countries but the gap is closing and today there is evidence of a multi-channel purchasing dynamic when acquiring products or services".

Goodbye to The Loyal Reader

March 2010

Gone are the days in which people were loyal to a single news medium.

A survey by Princeton Survey Research International found that most people use a combination of multiple news sources every day, including TV, Internet, newspaper and radio.

In the United States, Internet is the third most popular news medium, after local and national television, ahead of newspaper and radio.

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