There are three keys to current, but ever changing, consumer behvior:

1. Continuing growth in the importance of mobile devices. "Consumers are demanding ever more ability to be everywhere at once, with multiple interacting devices providing ever more convenience".

2. The Internet continues to expand as a source of information. "Use of the Internet has become one of the most unifying experiences of the current era for consumers all over the world. People's interactivity and accessibility expectations will continue to grow in all market segments".

3. More and more participation and greater ability to acquire information. "The market fragmentation occurring reflects the fact that communication media will need to secure greater participation and better quality consumers in order to succeed and get paid accordingly".

Source: altonivel.com.mx

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