2. Get viral, get visitors
How to get advertising messages to propagate in the network. "Buzz", videos, e-books, etc.. Free download here
3. White Paper on Electronic Commerce
Published by the Spanish Association of Digital Economy (AECEM), is focused on the needs of Internet use of small and medium enterprises. Free download here
4. The Zen of Blogging
23 pages where the author Hunter Nuttall, covers topics ranging from the importance of the domain to how they can make the blog visitor perform specific actions, especially shopping! Free download here
5. 365 days (and nights) of e-Marketing 2.0. The beginning of the e-decade.
Collection of writings by John Merolla´s posts for one year. 450 pages covering the evolution undergone in 12 months by marketing 2.0. Free download here
With internet penetration reaching 43% and more than 7.3 million active cell phone lines, Panama is fertile ground for e-commerce.
Panamaamerica.com reports that "According to studies by eMarketer, in 2012, global e-commerce grew by 21.1% to reach 1.000 trillion for the first time in history, and so far in 2013, sales increased by 18.3% and amounted to $1.298 trillion worldwide. "
Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.
An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.
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