What You Need to Know About Digital Marketing

FREE! five books that allow you to answer your questions about digital media marketing.

Friday, February 11, 2011


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1. Let's talk about SEO.
A compilation of tips from experts in Search Engine Optimization (SEO), addressing social media issues, web analytics, SEO, user experience, e-mailing, SEM, affiliation, video display and marketing.
Free download here

2. Get viral, get visitors
How to get advertising messages to propagate in the network. "Buzz", videos, e-books, etc..
Free download here

3. White Paper on Electronic Commerce
Published by the Spanish Association of Digital Economy (AECEM), is focused on the needs of Internet use of small and medium enterprises.
Free download here

4. The Zen of Blogging
23 pages where the author Hunter Nuttall, covers topics ranging from the importance of the domain to how they can make the blog visitor perform specific actions, especially shopping!
Free download here

5. 365 days (and nights) of e-Marketing 2.0. The beginning of the e-decade.
Collection of writings by John Merolla´s posts for one year. 450 pages covering the evolution undergone in 12 months by marketing 2.0.
Free download here



Market Intelligence

Everything about on-line marketing imports in Central America.

Top importers - Quantities, amounts and prices.

more info

More on this topic

Perspectives for E-Commerce

August 2014

A study by DHL foresees a 10% increase in international e-commerce over the next five years, with China, Mexico and Australia the markets where the greatest growth is expected.

From the study published by DHL:

About the market

According to Euromonitor International, global sales amounted to €616 billion in 2013.

Panama: Opportunities for Digital Trade

September 2013

With internet penetration reaching 43% and more than 7.3 million active cell phone lines, Panama is fertile ground for e-commerce.

Panamaamerica.com reports that "According to studies by eMarketer, in 2012, global e-commerce grew by 21.1% to reach 1.000 trillion for the first time in history, and so far in 2013, sales increased by 18.3% and amounted to $1.298 trillion worldwide. "

Do You Sell Online?

June 2010

Web users expect a lot from shopping sites, but their focus is on the fundamentals that facilitate purchasing.

An article in eMarketer.com discussed a recent report called “Revolutionizing Website Design”, which stated that the most important feature of e-commerce sites, according to consumers, is “clearly presented pricing and shipping information” followed by “indications of credibility and trustworthiness”.

U.S. Online Marketing Spending Grows

June 2010

In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014.

The figures of a report by PricewaterhouseCoopers called “Global Entretainment and Media Outlook for 2010 to 2014” match the data from another study by David Hallerman, senior analyst at eMarketer.

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