NYTimes.com was the number one online newspaper destination in December 2008, with 18.2 million unique visitors. USATODAY.com and Washingtonpost.com took the No. 2 and No. 3 spots, with 11.4 million and 9.5 million unique visitors, respectively (see Table 1).
“Nine of the top 10 newspaper Web sites experienced positive year-over-year growth,” commented Chuck Schilling, research director, agency & media, Nielsen Online. “News coverage in December ranged from how the 2008 holiday season would be affected by the weakening economy to Obama’s latest nomination for his administration, all of which helped to drive this impressive growth.”
Online Newspaper Readers Visiting More Frequently
Not only are more people visiting newspaper Web sites, but they are also visiting these sites more often than they were a year ago. The number of total visits to the top 10 newspaper sites increased 27 percent year-over-year, growing from 199.6 million in December 2007 to 252.7 million in December 2008 (see Table 2).
“Despite the current troubles for the traditional newspaper industry, people are visiting newspaper sites more and more often to stay on top of current events,” said Schilling. "The challenge for newspaper publishers today is to learn how to capitalize on this active online readership and translate their increasing engagement into revenue.”
Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again.
This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again.
A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.
Web portal on business in Central America. News, analysis, business opportunities, economic indicators, press releases, events calendar and training activities.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (506) 2225-4786 - (506) 2258-2314