Web 2.0 in El Salvador

After implementing the concept in Costa Rica, Porter Novelli started applying it in El Salvador in order to use the web to improve its clients' image.

Thursday, February 5, 2009


An article by Sara Flores on Revistaitnow.com states that "the vice president of Porter Novelli El Salvador, Lorena Mendoza, said that Web 2.0 is not a software or platform, it is way of interacting with the Internet and making the most of it. "There are people who only receive information, but we teach our clients to upload more specific data that will give them better results," she said."

More on this topic

$300,000 earmarket for changing Tampico's image in Guatemala

June 2008

Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.

Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product."

Top Brands in El Salvador

April 2010

Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%).

LPG Datos teamed with El Economista to conduct a brand preference study in El Salvador.

Public Speaking is Good for Business

February 2010

Speaking in public can be an exciting experience. It is also a good way of increasing your personal reputation and helping your company.

Most independent professionals and small business owners must –either we like it or not- spend a substantial amount of time making commercialization efforts.

Viral Marketing can be beneficial or not...

July 2009

Never underestimate brand impact caused by user generated information on the Internet, as such messages can travel fast and far.

Viral Marketing is raising to be on par with social networks and tools like Twitter. It is a powerful yet low cost tool.

Being low cost, it is not only available to powerful companies, but also to small enterprises and even individuals.

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