Web 2.0 in El Salvador
After implementing the concept in Costa Rica, Porter Novelli started applying it in El Salvador in order to use the web to improve its clients' image.
Thursday, February 5, 2009
An article by Sara Flores on Revistaitnow.com states that "the vice president of Porter Novelli El Salvador, Lorena Mendoza, said that Web 2.0 is not a software or platform, it is way of interacting with the Internet and making the most of it. "There are people who only receive information, but we teach our clients to upload more specific data that will give them better results," she said."
Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.
Colgate leads with 88.4% of consumer preference, followed by Pollo Campero (62%), Coca Cola (61.7%), Magia Blanca (55.1%), Super Selectos (53.3%), Xtra (52.3%), Sony (48.2%) and Gilette (47.3%).
Speaking in public can be an exciting experience. It is also a good way of increasing your personal reputation and helping your company.
Never underestimate brand impact caused by user generated information on the Internet, as such messages can travel fast and far.
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