Wal-Mart Rules Out Panama

The supermarket chain plans to expand its presence in the Central American countries where it already operates and not to expand itself to new markets.

Wednesday, June 17, 2009

In the coming years, Wal-Mart Central America will open 50 locations distributed throughout Nicaragua, El Salvador, Honduras, Guatemala, and Costa Rica. The new supermarkets will create some 8,000 jobs in the region.

According to Elsiglo.com, "’Costa Rica and Guatemala will have the greatest quantity of stores based on the strategies positions that they represent,’ explained Jorge Cauldron, regional director of the retailer."

More on this topic

Nicaragua: Walmart opens 14 new stores

May 2011

The retail giant will invest $54 million in new premises around the country throughout the year.

The good response shown by the Nicaraguan market has led the supermarket chain to expand its presence in the country.

As part of the investment Walmart will be adding a new store format, similar to warehouses, where discounts will be offered on more than 2 000 products, mainly in food category.

Wal-Mart Increases Pressure on Suppliers

March 2011

The store chain began implementing the strategy "Every Day Low Cost", seeking deep discounts, especially from suppliers of high rotation products..

Everyday Low Prices (EDLP, for the acronym), involves offering consumers the lowest market prices for all products, the basic concept of the chain's positioning as a world leader in retail.

Wal-Mart would enter Colombia through MegaSuper

January 2009

Wal-Mart is evaluating entering the Colombian market via the Olimipica Tiendas Stores, 50% partner in the Costa Rican MegaSuper supermarkets, according to information from the Chilean and Colombian media.

Elfinancierocr.com reported "that in June 2005 Olimpica, presided by Antonio Char Chaljub, bought over half of the Mega Super supermarkets, which is the second largest chain in Costa Rica after Wal-Mart."

Pollo Campero opens restaurant in Wal-Mart

May 2008

Guatemala's Pollo Campero fried-chicken chain opened its first restaurant in a US Wal-Mart store, the Rowlett, Texas, Supercenter.

Executives of Pollo Campero's US operation aim to open 20 restaurants in Wal-Mart stores nationwide by the end of next year. Wal-Mart favors the venture as it tries to reflect a more multi-cultural image in its stores.

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