Viral Marketing can be beneficial or not...

Never underestimate brand impact caused by user generated information on the Internet, as such messages can travel fast and far.

Friday, July 17, 2009

Viral Marketing is raising to be on par with social networks and tools like Twitter. It is a powerful yet low cost tool.

Being low cost, it is not only available to powerful companies, but also to small enterprises and even individuals.

As expressed by Joshua Hammond in his Adweek.com article, social media levels the marketing playing field.

More on this topic

Branding Impact of Online Advertising

April 2010

Online video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads.

Fox Networks and comScore, a leader in measuring the digital world, unveiled the findings of a U.K. study:

Marketing Starts at Home

March 2010

“Endomarketing” is no longer disconnected from general public marketing. It is now part of a unit in which an employee is considered an additional consumer.

Juan Isaza, Master in Marketing from RMIT University (Australia), analyzed how companies can benefit from the recent phenomena of clients placing more trust in employees than in the official voice of companies.

Investing in Brand Awareness

February 2010

Brand can become a refuge for consumers, especially at times of crisis, when they are most distrustful.

“Brands are containers, which may include all the messages that consumers communicate to their relevant social groups”.

Victor Donaire, marketing specialist, explains the rationale behind investing permanently in brand awareness, and that it may be convenient to increase it at times of crisis.

$300,000 earmarket for changing Tampico's image in Guatemala

June 2008

Distibuidora Maravilla de Guatemala has invested 300,000 dollars to change its image, to convey a fresh outlook within the competitive sweet drinks market.

Rodolfo Mérida, Maravilla's manager, said that the company will change the labelling of all products and show an image of freshness and innovativeness that "better expresses the quality of the product."

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