Victorinox invites applicants for Costa Rican franchises

R&B, the Victorinox distributor in Costa Rica is inviting applications for licenses to open small shops under the brand name Swiss Corners.

Tuesday, May 27, 2008

R&B general manager Mónica Barzuna said the aim was to increase the number of sales points in the country by giving small businesses the opportunity to profit from the Victorinox brand.

More on this topic

Markets for Exporting Franchises

October 2013

Only a few Latin American countries have a mature franchise market, creating an opportunity for other franchisors.

Experts agree on this, believing that Latin America represents a perfect market for expansion. Every year the industry generates about $80 million and consists of more than 5000 brands, reporting growth exceeding 10%.

Franchising: A business Model for Many

February 2013

The market offers from franchises with free access, to large chains with royalties over one million dollars.

An analysis by Alvaro Santana reviews how franchises - as a business-model - suit different business attitudes, maintaining its main advantage: you avoid a "learning curve", minimizing the risk of failure.

Franchises in Costa Rica Up 14.6%

March 2011

According to a 2010 study by the Chamber of Commerce, 22 new franchises were identified in relation to 2009.

There are 172 franchises currently operating in the country of which 14% are in San Jose. Of the 147 international franchises, 59% are of U.S. origin.

"According to the study, there are 1.432 establishments operating in the country, of which 571 (38%) are national franchises and 861 (62%) are international," informed Elfinancierocr.com.

Salvadoran Firms Follow Franchise Model

March 2009

Franchise projects are considered an alternative for expanding operations, strengthening brands and generating more jobs.

The Director of the Finance Ministry's (MINEC) Production Development Fund (FOEX), Vladimir Velasquez, informed Elsalvador.com: "The franchise appeal of investment and profits is already knocking on the doors of Salvadoran small and medium sized businesses which have taken the lead on this issue.

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