Commercial Vehicles Boost Recovery

After vehicle sales practically disappeared due to the decreed quarantine, the distributors in El Salvador begin to notice an incipient reactivation of the market, which is explained by the demand for units for commercial use.

Monday, September 7, 2020

Months ago CentralAmericaData predicted the behavior that is currently confirmed by vehicle distributors in El Salvador. A May 15 publication details that as of that date and in the context of the covid-19 outbreak, interest in cargo transportation vehicles in Central American markets was already reporting a clear upturn, with Guatemala, El Salvador and Panama being the countries that registered the greatest increases in interactions associated with the issue.

Jose Roberto Renderos, brand manager of Nissan -distributed by Group Q-, explained to Elmundo.sv that "... the sector is beginning to show a lukewarm recovery, relieved by the take-off of demand for commercial vehicles."

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Sandra Hernandez de Velasquez, brand manager of Chevrolet, distributed by Excel Automotriz, also believes that the vehicles of the commercial line are those that have the greatest potential to be commercialized in this scenario of new business reality.

Velasquez explained that "... In the case of Excel, with its Chevrolet brand, just in February 2020 we launched our totally new commercial line N400, both in its panel version and in the minibus version, which has undoubtedly come to revolutionize the market'. The N400 has had a good acceptance among clients as distributors, entrepreneurs and companies that look for different ways to make their products arrive to each Salvadoran home."

See "Vehicle Maintenance: Potential Market and Trends"

The interactive system of information on the purchase intentions of consumers developed by CentralAmericaData, states that in Central America nearly 200 thousand people are trying to buy a commercial vehicle.

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