Unique Sector Brand and Label of Origin

Twenty-Seven Salvadoran food companies have allied to reach the United States under a single label.

Thursday, May 7, 2009


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With support from the Salvadoran Export Promotion Agency (EXPORTA), food classified as "ethnic" or "nostalgic" is being successfully exported to states like New York, New Jersey, Washington, Virginia and Maryland.

There were $242 million worth of this type of food exported to the world in 2008. Of these, $44 million were sent to the United States, a market where an estimated 2.5 million Salvadorans live.

The encouraging figures and the importance of niche ethnic food caused EXPORTA to focus its attention on strengthening business opportunities for companies in this sector. The government decided to explore the potential of ...



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