US crisis could bring more tourism for the Isthmus

The tourism sector in Central America may be able to take advantage of the US economic crisis, since the region is become cheaper than other regions, according to some business persons.

Monday, September 29, 2008

Mariano Beltranena, manager of the Vista Real Hotel, said he felt optimistic after participating in the Assembly of the Convention, Meeting and Congress sector carried out in Chicago last week.
In the midst of the US economic crisis, corporate or executive tourism "is now looking to Guatemala as a destination country," he declared.
Salvadoran Fernando Poma, executive director of the Real Hotels and Resource - which is in charge of the Real Intercontinental Hotel franchise in the Central America - was of the opinion that the corporate segment will continue on the Isthmus, however they will have to attract executives from other regions.

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Starting from October 16, Hotel Vista Real, located at kilometer 9 of the road to El Salvador, will form part of the Hilton Hotels & Resorts chain.

As part of the change of brand the hotel underwent modifications to its infrastructure, with its 130 rooms having been completely remodeled as over the last ten months and the estimated investment in the works amounted to $4 million.

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Intercontinental Invests $5 Million in Technology

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Real Hotels & Resorts announced state-of-the-art technology upgrades for all its hotels in Central America.

Sound-proof meeting rooms, 25 giant screens for video conferences, and high-speed internet services are some of the innovations to be developed.

Fernando Poma, vice president of the hotel division of Salvadoran conglomerate Grupo Poma, told ElPeriodico.com.gt: "We have one objective: to be 5 years ahead of the competition by means of a process of constant innovation. Being the only hotel chain providing all these services helps us to be chosen by our customers".

Grupo Poma Invests $1.2 Million in Honduras

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The group announced a $1.2 million investment in Intercontinental Hotel in Tegucigalpa.

They are also planning investments in the city of San Pedro Sula somewhen in 2010, added Salvadoran entrepreneur Fernando Poma.

"In Central America we've had difficult times, and we are going to overcome these", said the businessmen, referring to the current political crisis in Honduras and economic situation in the region.

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