Twitter not useful for Businesses"Users of the microblogging network do not represent real-world consumers ."Thursday, February 6, 2014
Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages. Source: adage.com ¿Busca soluciones de inteligencia comercial para su empresa?Brands: Advertising in the Age of ConfinementJune 2020 With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms. Are social networks useful for companies?June 2014 Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image. U.S. Online Marketing Spending GrowsJune 2010 In 2010, online advertising spending will grow to $25 billion, and will represent 20% of the entire advertising market by 2014. Measuring ROI of Online MarketingJuly 2009 A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.
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