This cross-country analysis of the drivers of competitiveness in travel and tourism provides useful comparative information for making business decisions and additional value to governments wishing to improve their travel and tourism environments.
The rankings are based on the first-ever Travel & Tourism Competitiveness Index (TTCI) covering 124 countries around the world. The TTCI uses a combination of data from publicly available sources, international T&T institutions and T&T experts, as well as the results of the Executive Opinion Survey, a comprehensive annual survey conducted by the World Economic Forum, together with its network of Partner Institutes (leading research institutes and business organizations) in the countries covered by the Report. The Survey provides unique data on many qualitative institutional and business environment issues. Further, for the purposes of this study and this specific report, a number of new questions related to T&T competitiveness were added to the Survey on issues such as the quality of destination marketing and the government’s prioritization of the T&T industry. These questions provide entirely new data related to T&T competitiveness.
Costa Rica (43 in the world) rank at the top in Central America, followed by Panama (53), El Salvador (56), Guatemala (58), Honduras (66), Nicaragua (77).
The Enabling Trade Index, featured in the report presented by the World Economic Forum, measures institutions, policies and services facilitating the free flow of goods over borders and to destination.
Guatemala is to host the international event Travel Mart Latin America, which will be held in September 2015.
Competing with Ecuador and Brazil, Guatemala won the position for 2015, becoming the next meeting point for travel service providers from Central and South America and buyers from around the world. It Is expected that the contract will be signed with the organizers in June.