The Toyota Prius has beaten the world record in sales for this category, selling more than one million units in the US, Europe, and Japan where it was first sold.
In line with hybrids, this global campaign by Toyota includes the integration of hybrid technology with a domestic connection.
On June 23rd, Cofiño Stahl, the Toyota distributor in Guatemala will officially launch the hybrid vehicle Toyota Prius.
More than 1.2 million Toyota Prius´ have been sold in 40 countries since it was introduced to the market in 1997, breaking the world record for the sale of vehicles in the hybrid category. The majority of these cars sold are circulating in the United States.
Ricardo Pérez S.A., a distributor for Toyota, Daihatsu and Hino, is building a logistics center with advice from the Toyota Corporation.
The logistics center, located near the Pacific and Atlantic ports, will open in May.
Fernando Miranda, vice president of post-sales for Ricardo Perez S.A., explained the advantages of the center to La Estrella de Panama: "This project brings efficiency and agility in customer dispatch, reducing time and cost." It will allow the company to “reduce the time between port arrival and placement of the products for sale from 5 to 2 ½ days."
The selective consumption tax charged on hybrid cars has dropped from 15% to 10%.
Among the reasons explaining the low penetration of hybrid vehicles in the Costa Rican market is the amount of taxes that are charged.
"New hybrid-electric vehicles under tariff headings 8703 and 8704, with cylinders not exceeding 2,000 cubic centimeters, will be able to benefit from a 20% reduction in the selective consumption tax," states the new provision.
The tax exemption enjoyed by these vehicles is one of the factors driving their sales in the country, where three agencies are now marketing them and two are preparing their market entry.
Dealerships that have ventured into selling hybrid vehicles in recent years say the rise in sales is mainly due to these types of cars being exempt from vehicle restrictions in force in the country and because they only pay 10% of the selective consumption tax instead of 30% paid by conventional vehicles.
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