Tourism Promotion Campaign
In Panama, companies in the industry created a promotion fund "in kind" that will contain hotel, tour and airfare discounts.
Thursday, May 7, 2009
The measure agreed to by the Panamanian Chamber of Tourism (Camtur) seeks to address the decline in tourists entering the country due to the global economic crisis.
Insights into the country's strategy for promoting itself as a touristic destination and for improving its tourism infrastructure and services.
Jorge Loaiza, President of the Panamanian Association of Hotels, believes that the sector will not suffer much from the crisis.
In Costa Rica, the business sector expected a greater drop in the level of reservations for this past Easter.
The country's tourism authority and the Spanish airline are in discussions for a $4 million shared publicity agreement.
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