Tour operators seek to consolidate a regional brand
"The colonial and volcanic route" which covers all the countries on the Isthmus is one of the first fruits of the recently formed Federation of Tour Operators Associations.
Tuesday, September 9, 2008
Representatives from the tourism entity met yesterday in Guatemala during the II Encounter of Central American Tour Operators to study in depth each one of the geographical destinations, as well as to define strategic business alliances.
Countries in the region are trying to sell themselves as a tourism "multi-destination" under the banner "Central America, so small...yet so big,"
Central American governments have no interest in creating tourism packages that include destinations in different countries.
The Ministry of Tourism signed a cooperation agreement with TACA airlines which includes vacation packages, advertising actions and marketing cooperation.
"TACA Vacaciones" (TACA Holidays), is a new program looking to foster the vacation market through "all inclusive" packages.
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