Javier Garita, who resides in San Jose, Costa Rica, was officially named to take up the post last July.
In addition to this appointment and in order to consolidate its presence in the retail market, in the next few months Toshiba will focus on increasing its ties to the stores that currently form a part of its retail distribution channel the region's countries.
The greatest increase was reported by the segment that sells to the final consumer with a 60%, the company reported in a press release.
Proceso.hn reports: "A greater range of options, more accessible prices, financing and payment options, to name a few, are some of the factors that contributed to the growth in the sale of laptops in 2008, the company said.
Payment of the bonus raises expectations of better sales in cars and electronic equipment.
Jose Cofino, marketing manager at Volkswagen, said it expects a 30% increase in sales during July, while according to Cofiño Stahl, distributor for Toyota, "July is one of the best months," because the “14” bonus helps people pay the deposit, which in past years resulted in sales increases of 20%.