Tigo aims to grow in El Salvador

The passion for sport is a strategy that Tigo will use to gain a bigger share of the mobile phone market in Central America and El Salvador.

Thursday, July 24, 2008

Tigo has launched a nationwide campaign aimed at sports fans in El Salvador that it calls Fanatigo, and so far it has resulted in double-digit growth.
"In the last few years we have grown at 30 to 40 percent," said Danny Salas, marketing manager for Tigo. "We hope to continue that trend this year."
According to the quarterly report of Tigo's owner, Luxemburg-based Millicom International, in June of this year the compay had 28.5 million users worldwide, an increase of 58 percent over the previous year.

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Tigo Invested $210 Million in El Salvador

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In the last 10 months, the telecommunications company has invested in improving its technological platform for Internet access.

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The platform, known as 3G, will offer Internet, TV, video calling and music services.

With the launch of this platform, both prepaid and postpaid users will benefit from Internet services at average speeds of 384 Kbps and 512 Kbps at the national level.
Prepaid clients will be able to obtain Internet services for a day at a cost of $2.66 and a USB modem at $150.

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