The History of Supermarkets in Central America

After 57 years, Super Selectos, owned by the Salvadoran Grupo Calleja, is the only retail chain with local capital left. It has 80 stores and 5,300 employees.

Tuesday, September 2, 2008

Circa 1951. The city folk would shop at the market. The supermarket concept did not exist. To explore this niche, Agustin Alfaro Moran copied the idea of a store that would sell retail refrigerated products in El Salvador. Hence, on 8th South Avenue, in the heart of San Salvador, the capital, Sumesa was born. It was to be expected, both then as now; that zone is the commercial center.

More on this topic

El Salvador: Investments in Meat industry and Supermarkets

March 2014

The Calleja Group has said it will invest $60 million in new supermarkets branches and a meat processing plant.

The company expects to grow by 5% in 2014, and to achieve this, it plans to invest $30 million this year and another $30 million in 2015 in the opening of eight new stores and an industrial meat processing plant.

"Everything for a Dollar"

July 2011

This form of business has reached supermarket chains who are reserving specific areas where everything costs a dollar.

Seeking to position itself among consumers, the Salvadoran chains Súper Selectos and Dollar City have ventured into this format.

Súper Selectos, has incorporated a 'dollar zone' into its outlets.

Supermarket Chain Invests $30 Million in Costa Rica

April 2011

The Colombian company, Olímpica, owner of Megasúper, is to invest in remodelling its chain of stores.

Wálter Vega, Megasúper commercial vice-president, has stated that the company has already invested $20 million in improving 10 of its supermarkets and during the remainder of 2011 will target a further $10 million to revamp other stores.

Super Selectos Inks Alliance with Food Producers

September 2010

The Salvadoran supermarket chain inked a deal with farmers from the country’s north to acquire all their production.

Carlos Calleja, president and owner of Super Selectos, explained that this alliance will allow the company to market these products directly in its 84 stores countrywide.

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