The Hispanic Market in the U.S.

The Hispanic population exceeds 50 million and has a purchasing power of more than a trillion dollars.

Wednesday, April 18, 2012

The U.S. Hispanic population, a community of nearly 50 million people, is a real market potential that many U.S. companies (nor Central American companies) cannot ignore despite its preference for emerging markets.

"The U.S. Hispanic population is young, dynamic, growing, and has an astronomical purchasing power, which makes this segment highly desirable for businesses," reported Miamiherald.com.

A recent study by the consulting firm Nielsen indicates that in 2010, the spending power of the U.S. Hispanic population reached a trillion dollars and will have a purchasing power of $1.5 trillion by 2015.

With such figures, the Hispanic population could be the 20th economy in the list of the world's most powerful, reported Laprensagrafica.com.

Nielsen’s sources of information included consumer commissions, media studies and consumer-driven shopping habits, the U.S. Census, the World Fact Book of the CIA, consultants from Goldman Sachs Global Economics and Commodities & Strategy Research as well as the Selig Center for Economic Growth.

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