The Effectiveness of Online Marketing for B2B
Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing.
Friday, January 14, 2011
According to a report from AMR International, among B2B advertisers who measure the return on their advertising investment, 64% say the Internet is the media which has given them better performance (ROI). Only 32% that do not measure the ROI, expresses the same opinion.
Measuring results is essential in order to check whether your online communication strategy is successful and profitable.
A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.
Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.
In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.
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