The Effectiveness of Online Marketing for B2B

Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing.

Friday, January 14, 2011


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According to a report from AMR International, among B2B advertisers who measure the return on their advertising investment, 64% say the Internet is the media which has given them better performance (ROI). Only 32% that do not measure the ROI, expresses the same opinion.

The difference is just the different angles of each other´s view regarding the need to continuously and objectively measure concrete results - that is SALES- of advertising campaigns.

According to the AMR study, B2B marketing is driven by three main strategic objectives: brand awareness, prospect generation and customer retention.

More on this topic

Does Your Web Investment Give Returns?

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Measuring results is essential in order to check whether your online communication strategy is successful and profitable.

Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.

Measuring ROI of Online Marketing

July 2009

A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

• Was the target market successfully and effectively reached?

Return on Advertising Investment

September 2010

Marketing Managers are applying financial engineering methods to optimize their portfolio of marketing campaigns.

The growing concern from Marketing Managers about return on advertising is making them look more and more like financial managers.

Many millions are spent on advertising (in Central America about $ 1.8 billion per year), usually in a mix of different types of media and to apply expense optimization methods of portfolio investments, will lead to better rates of return on investments.

Internet Advertising Grows by 23%

May 2011

In the first quarter of the year spending on digital advertising reached $7.3 billion in the U.S.

The digitization of information on the Internet is making great strides, and an example of this is the exponential growth of scheduled advertising in digital media.

This latest comes from the analysis by Price Waterhouse Coopers and the Interactive Advertising Bureau (IAB) who released results of the income report

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Enfoques Digitales

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