Samuel Quirós is the president of Quality Grains, holding company for The Coffee Cup stores. He said they intend to open 10 stores in Texas in their first year of U.S. operations.
"At first, the Austin store will operate under a hybrid business model, 50% property of the company and 50% franchise. In the future, we could sell the entire franchise for Texas, making it easier to pitch the brand concept to other possible investors", reported ElSalvador.com.
The Coffee Cup, a gourmet coffee brand from El Salvador, opened the first of nine stores in the city of Grecia.
Elfinancierocr.com reports: "The salvadoran entrepreneur indicated that the contract with the costa rican company Coffe and Talk includes opening nine additional stores in different locations of Costa Rica, and the investment for each of them will be between $125.000 and $150.000, depending on location and size."
On March 19 the chain will open its first store at the Pradera Concepción Mall.
The inauguration increases the presence of coffee shops in the Guatemalan market, which currently has ten chains and small cafes competing for a market share.
"Francisco Pallarea, president of Café Cultura magazine, believes the market for coffee shops will become more competitive, reflected in service proposals and products currently offered, the chains who become static against Starbucks will lose their competitive edge and, therefore, their market share,” reported Elperiodico.com.gt.
The new store will open in late September and will be the fifth by the chain in Central America.
The 270 square meter store will be located in Oakland Mall and will create 30 jobs.
'On 19 March the chain opened it’s his first branch in the country, located in the Pradera Concepción shopping center, and also recently opened the third Starbucks branch in San Salvador in the Galeries shopping center", writes Byron Dardón in Prensalibre.com
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