The Beverage Sector in El Salvador

In 2015 foreign sales of drinks produced in the country have recovered from the fall seen in 2014, standing at $168 million.

Wednesday, May 4, 2016

An article on Elsalvador.com reports that "...Sodas and carbonated drinks are the main export product in the sector. The latest annual growth was 37.6%, equivalent to an additional $36.8 million, according to the latest industry ranking made by the Salvadoran Association of Industrialists (ASI). "

"... Overall foreign trade of beverages in the country has been recorded in 36 countries, although 50% of these exports were concentrated in three destinations: Guatemala, whose share is 29.8%, followed by Panama, with 14.5% and Honduras with 13.1 %. Meanwhile, in the Caribbean, the Dominican Republic and Jamaica stand out with a share of 9.9% and 1.2%, respectively. "

"... Pilsener, the # 1 brand among the beers produced by ILC, represents nearly 60% of the beer market share of the company at national level.

Six out of 10 beers sold in the country are Pilsener. They are followed by Golden with 25%, which is a ratio of three out of every 10 beers. Supreme represents between 5 and 7%, for the "premium" target. International brands distributed by ILC and by the competition have from 3 to 4% of the market, according to data from the company."


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