In 2015 foreign sales of drinks produced in the country have recovered from the fall seen in 2014, standing at $168 million.
Wednesday, May 4, 2016
An article on Elsalvador.com reports that "...Sodas and carbonated drinks are the main export product in the sector. The latest annual growth was 37.6%, equivalent to an additional $36.8 million, according to the latest industry ranking made by the Salvadoran Association of Industrialists (ASI). "
"... Overall foreign trade of beverages in the country has been recorded in 36 countries, although 50% of these exports were concentrated in three destinations: Guatemala, whose share is 29.8%, followed by Panama, with 14.5% and Honduras with 13.1 %. Meanwhile, in the Caribbean, the Dominican Republic and Jamaica stand out with a share of 9.9% and 1.2%, respectively. "
"... Pilsener, the # 1 brand among the beers produced by ILC, represents nearly 60% of the beer market share of the company at national level.
Six out of 10 beers sold in the country are Pilsener. They are followed by Golden with 25%, which is a ratio of three out of every 10 beers. Supreme represents between 5 and 7%, for the "premium" target. International brands distributed by ILC and by the competition have from 3 to 4% of the market, according to data from the company."
Once the Honduran economy begins to return to normal, as isolation and mobility restrictions are relaxed, it is estimated that household demand for flavored soft drinks will have decreased by 2%.
Through a demand/income sensitivity model developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project the variations that the demand of Honduran households for different goods and services will undergo as the most critical phases of the spread of covid-19 are overcome and the measures restricting mobility in the country are lifted.
In Guatemala, 12% of consumers are interested in wines, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.
An analysis of consumer interests and preferences in Guatemala, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and tastes of people who are interested in the different varieties of alcoholic and non-alcoholic beverages. [GRAFICA caption="Click to interact with graphic"]
Besides selling the beer brands Suprema and Regia Extra, the group Industrias La Constancia is preparing to also sell this year the business of distributing Coca Cola brand drinks.
The sale of the Coca Cola distribution business and its accompanying brands is due to a decision by The Coca Cola Company to secede from AB InBev, which despite being its partner in several countries, as in the case of El Salvador, also sells drinks under the Pepsi brand.
Cervecería Centro Americana of Guatemala launched its Stats apple-flavored beer into the local market.
According to a report in prensalibre.com, Luis Gomez, head of Communications for the company, the new beer "will initially be sold in Guatemala, and then in other countries on the Isthmus" and "it is the first beer of this type produced in this region."
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