The 50 most valuable brands in Latin America

An unpublished study by Interbrand y AméricaEconomía calculates the financial value of the names of the most important corporations in Latin America.

Monday, September 29, 2008


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For a decade now in Latin America, the value of intangible assets is now being recognized by companies. Hence the region is going through a process of architecture to give value to their brands.

This is demonstrated by the first ranking of the Most Valuable Brands in Latin America done by Interbrand consultants that was presented in the printed edition of AméricaEconomía. The study is based on a financial assessment methodology that was made famous by Interbrand's global ranking. The methodology basically analyzes how much of the future cash flow expected by a company is due to the intangible assets known as the brand.



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