The 50 most valuable brands in Latin America
An unpublished study by Interbrand y AméricaEconomía calculates the financial value of the names of the most important corporations in Latin America.
Monday, September 29, 2008
For a decade now in Latin America, the value of intangible assets is now being recognized by companies. Hence the region is going through a process of architecture to give value to their brands.
In 11th place, Panama City is the leader in Central America in AméricaEconomía’s City Ranking 2009.
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