Most Internet users belong to some social network. These networks provide immense potential to exchange ideas, opinions, likes and preferences, and may possible be the starting point of an important shift in how human beings relate with each other.

As a communication media, social networks can also become a useful tool to create brand image, sell products and services, and connect directly with consumers.

For a company, however, it is not enough just to belong to a social network. It is necessary to design a strategies detailing how we will communicate with consumers through these mediums, being careful not to make mistakes that might affect our brand.

Source: suite101.net

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