Strategy for Uncertain Times

"If you want to make God smile, tell Him your plans."

Friday, March 20, 2009

Woody Allen's phrase suggests that God does not pay attention to PowerPoint and the business plan documents that corporate strategists use to chart and explain the direction of their organizations. Many of these plans are driven by views that become comedy material in a few months.

So how can we plan strategies for new or unstable markets?

Rita Gunther McGrath of Columbia University and her co-author, Ian MacMillan, presented a step-by-step strategic planning process which does not require divine inspiration.

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