This program provides tools and tactics for implementing a strategic vision of services marketing. You will apply the concept of “servuction” (the production of services) and the model of the 4Is for designing marketing programs exclusively for the services sector.
October 15-16, 2009
Hotel Sheraton Convention Center Panamá, Salon Contadora., Panama
• Managers with responsibilities in the areas of services, marketing, branding, commercial, business, development, sales and customer support.
• Product managers, category managers, and brand managers.
• Executives from companies where services are a core element in their business.
-Ph.D., John Branch University of Cambridge. -Ross School of Business at The University Of Michigan.
Cummins Power Generation announces the launch of a new line of low-range generator sets designed to maximise performance and minimise environmental impact.
Guatemala, 04 March, 2010 .- intelitec, an advisory services company in network security and systems, announces the opening of operations in Guatemala as McAfee Elite Partner, strengthening its position in Central America.
Panamá Pacífico with thousands of interested visitors to its stand in Expocomer 2010, not only offered the Key Note speech of thursday, but launched the residential phase of this great development on the banks of the Panama Canal
Maersk Line is the core liner shipping activity of the A.P. Moller – Maersk Group, and the leading container shipping company in the world.
Operates in Costa Rica, Panama, El Salvador, Guatemala, Honduras and Nicaragua
Phone: (507) 210-6512
ATS El Salvador is a Customs Agency with 26 years of providing services for imports, exports, transits, consultancies and international transport.
Operates in El Salvador
Phone: (503) 2235 6522 - (503) 2235 6524
Oxford Language Center is a leader in Business Training, as well as Language Training. Our Oxford Corporate Solutions program offers the best combination of business skills and language training.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (502) 2368 1332 - (502) 2368 1231
marcus evans is one of the world's leading providers and promoters of global summits strategic conferences, professional training, in-Company training, business-to-business congresses, sports hospitality and on-line information. The company also owns a leading football club, represents Hollywood stars and produces films and entertainment.
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (312) 540 3000
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