The inauguration increases the presence of coffee shops in the Guatemalan market, which currently has ten chains and small cafes competing for a market share.
"Francisco Pallarea, president of Café Cultura magazine, believes the market for coffee shops will become more competitive, reflected in service proposals and products currently offered, the chains who become static against Starbucks will lose their competitive edge and, therefore, their market share,” reported Elperiodico.com.gt.
The new store will open in late September and will be the fifth by the chain in Central America.
The 270 square meter store will be located in Oakland Mall and will create 30 jobs.
'On 19 March the chain opened it’s his first branch in the country, located in the Pradera Concepción shopping center, and also recently opened the third Starbucks branch in San Salvador in the Galeries shopping center", writes Byron Dardón in Prensalibre.com
The company will open its first shop at mall Pradera Concepción before March 2011.
With the supervision of the Salvadoran American Coffee Corporation, administrator of the franchise for Central America, the recruiting for employees began through Tecoloco.com.
"The arrival of Starbucks to the local market of Coffee Shops will represent a challenge for coffee chains like Barista, Cafe Saul and San Martin, focusing on a high socioeconomic segment operating in Pradera Concepcion, and indirectly to others like Coffee Cup & Café,” reported Elperiodico.com.gt.
The Colombian coffee shop chain announced stores in Guatemala, El Salvador and Costa Rica.
Elfinancierocr.com reports: "In Costa Rica, Juan Valdez will find a competitive market full of national and international brands such as Starbucks, Illy Gourmet, Saboreatéycafé and KafeHaus, among others."