South Coast of Guatemala Launches Campaign

To attract tourists, the Tourism Chamber launched the "South Coast more vibrant than ever" campaign.

Friday, October 15, 2010

The South Coast, one of the most damaged by natural disasters hitting the country this year, suffered a 50% decrease in tourism.

According to, part of the promotion is an agreement between Escuintla subsidiary of the Chamber of Commerce of Guatemala (CCG) and y Marhnos (company in charge of monitoring and maintaining the Pacific highway), "... which aims to 'encourage' tourists to travel to this region and with demonstrating they paid toll, they will get discounts on purchases at affiliated companies."

More on this topic

Tourism Promoted in El Salvador

March 2012

With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.

The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.

Costa Rica Wants to Attract European Tourists

May 2013

On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.

From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):

The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.

$5 million to Promote Tourism in Guatemala

July 2011

Following an advertising campaign there is an expected increase of up to 30% in tourist arrivals to Guatemala.

Jorge Samayoa, director of the Guatemalan Institute of Tourism said the publicity has been widespread in Mexico, the United States, Central America and several European countries.

Guatemala: No Promotion of Investment in Tourism

October 2012

Guatemala's hotel sector is concerned about lack of inclusion of the tourism category within the country’s investment promotion policies.

The first version of the National Competitiveness Agenda excludes the tourism sector, confirmed Jaime Day, director of the National Competitiveness Program, who said it would be added in the new version of the agenda.

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