Sony Inter-American expands in Latin America

The company will open its own offices in Paraguay, Guatemala and El Salvador as a part of its strategy for growth and consolidation in Latin America.

Tuesday, October 28, 2008

With the opening of the new offices, Sony Inter-American hopes to directly attend to the market in the three countries where sale of Sony electronic products is on the rise.

The company is already in Costa Rica, Panama, Ecuador and Venezuela. The new branches will open before the end of the year.

More on this topic

Sony opens office in Guatemala

December 2008

Sony Inter-American (SIA) has decided to open an office in the country due to the development of the electronics sector in the Guatemalan market.

During an interview with the Prensa Libre daily, Richard Fairest, president of SIA, talked about the reasons for opening offices in the country and about their plans for the future.

Sony Invests $1 Million in Costa Rica

November 2009

The technology company opened its 43rd Sony Style store in Latin America, located in shopping mall Multiplaza Escazú.

Although Sony sales in Costa Rica dropped 10%, its president, Richard Fairest, is confident on changing this situation.

He told "We invest long-term. We believe that 2010 will be a good year for Costa Rica".

SONY Projects Greater Growth in El Salvador

February 2009

Sony Inter-American, Inc. (SIA) announced that it will invest this year in the Salvadorian market 15% more than it did in 2007.

Richard Fairest, President of Sony Inter-American, informed "Our investment includes the opening of an office, whose main role will be 'to offer the visibility and improved efficiency necessary to assist our strategic partners - that are not only stores, but also service workshops - and the Salvadorian consumer.'

Sony to establish regional headquarters in Panama

May 2008

Sony has chosen Panama as its regional inter-American headquarters, where it will set its business plans and direct operations in 38 nations in Central America, the Caribbean and South America.

"From here we will serve a region that has more than 130 million people," said Richard Fairest, president of Sony Inter-American, during the inauguration ceremony for the new organization.

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