Social Media: A Waste of Time?
In the latest 60 Minutes / Vanity Fair survey, the "Social Networking" was first on the list of ways in which people waste their time.
Friday, October 8, 2010
The data is also an indicator of the importance of the so-called social media (Facebook, Twitter and others) in modern life.
Gone are the days in which people were loyal to a single news medium.
Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image.
Advertising agency JWT' issued 12 recommendations for making the most of social media to develop and maintain a brand.
Social Media: Facebook, Twitter, Youtube. It is very possible that your company needs to be there, and for that you need a Community Manager.
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