The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years.

Scott Howe, corporate vice-president of Microsoft’s Advertiser and Publisher Solutions Group, predicted that advertising on mobile telephones will represent between 5 and 10% of global media advertising expenditures in the next 5 years.