Smartphones, Social Networks, and Mobile Advertising

The late introduction of mobile technologies in Central America will imply a quick adoption of mobile marketing techniques.

Tuesday, June 30, 2009

The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years.

Scott Howe, corporate vice-president of Microsoft’s Advertiser and Publisher Solutions Group, predicted that advertising on mobile telephones will represent between 5 and 10% of global media advertising expenditures in the next 5 years.

More on this topic

The Advertising by Result Revolution

March 2011

Major Internet companies create new scenarios in order to build a brand.

While media debates on the payment model or blind faith in graphic advertising formats suitable for branding, a battle is taking place in advertising results.

Brands want to participate not necessarily spending money on advertising platforms but through internal 2.0 communication experts.

Online Advertising to Grow at 9% until 2014

November 2010

A study by eMarketer predicts that online ad spending in Latin America will grow between 6% and 9% annually between 2010 and 2014.

According to the study, Latin America was the region which showed more strength against the recession, registering an online advertising growth of 13.3% in 2009 reaching $ 1,700 million. According to eMarketer, this trend will continue and reach $ 4,000 million in 2014.

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

Print and Online Advertising: Trends Crossing

November 2010

A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

 close (x)

Receive more news about Communication, Advertising & Marketing

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Costa Rica Coffee Farm and Development Property

Sustainable 70 Acre Coffee Farm, San Ramon, Costa Rica Coffee Estate, development property with 20 titled lots, ready to develop with roads, water and power. Great Location, close to everything.
Ideal area for living or developing an ecologically...

Stock Indexes

(Jan 20)
Dow Jones
0.48%
S&P 500
0.34%
Nasdaq
0.28%

Commodities

(Jan 23)
Brent Crude Oil
55.47
Coffee "C"
155.6
Gold
1,213
Silver
17.070