Smartphones, Social Networks, and Mobile Advertising
The late introduction of mobile technologies in Central America will imply a quick adoption of mobile marketing techniques.
Tuesday, June 30, 2009
The analysis of tendencies of digital advertising by Cyril Altmeyer for Reuters.com, suggests that new applications on smartphones and the growing popularity of social networks like Facebook, will create a real boom in advertising on mobile phones in the next 2 or 3 years.
Major Internet companies create new scenarios in order to build a brand.
A study by eMarketer predicts that online ad spending in Latin America will grow between 6% and 9% annually between 2010 and 2014.
Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.
A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.
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