Sky Begins Operations in El Salvador
The Mexican satellite television company began operations and will invest $450 thousand in advertising.
Thursday, March 26, 2009
Marco Rojas, director of marketing for Sky, spoke to El Diario de Hoy and indicated that they already have 100 subscribers and expect to reach 5,000 or even 7,000 by the end of 2009 through an aggressive expansion plan.
Under the name, Conica Honduras, Sky Company began operations by offering over 200 satellite television channels.
The Mexican company, Innova, which provides paid TV services under the Sky brand name, bought the DirectTV transmission rights.
The company is looking to introduce its brand via offering satellite TV and later cell phone services.
In a new phase of liberalization of communications, competition is beginning to stir in and satellite television and internet services.
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