Secrets of a Franchise Model

Creating a successful franchise is the dream of many businesses but it is not an easy process.

Wednesday, September 22, 2010

Essential parts to the conceptualization and implementation of a franchise development plan:

Clearly defined business concept
- What exactly is being sold to future investors

A strong and attractive image
- An image that sells the business concept

Incorporated as a franchise operator
- To function as a franchise requires a specific organizational setup

A solid financial model
- To sell a franchise you will need to demonstrate it is financially viable for both you and the franchisee

Attention to the legal side
- The contract will need to specify items such as royalties, lifetime, renewal, territory, obligations, intellectual property rights, dispute resolution process and reasons for termination

Quality operating manuals
- Containing every detail the franchisee will need to operate according to established standards

Team-working with franchisees
- Provision of technical assistance and training

Developed supplier network
- For all necessary products, sourced both locally and nationally

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