The department store opened at the Multiplaza mall.
Laprensagrafica.com reports "... it will offer its customers innovative credit programs, one of the most complete with unique benefits."
With this opening, over 200 jobs were created.
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Managed by Grupo Carso, the department store chain will open its first unit by the end of the year.
The store opening in El Salvador will be the first outside the United States and Mexico driven by Grupo Carso.
Elsalvador.com reports that, "Sears will be another department store run by Mexican firm Grupo Carso, which president is tycoon Carlos Slim.
The GAP clothing chain will open its first store in Panama in late February.
This opening in the new phase of Albrook Mall, marks the start of expansion into Central America and the Caribbean.
The company plans to open two more stores this year in Panama, one in Metromall and one in Multiplaza.
As part of its expansion plan, Cemaco will open three new stores in 2011.
On March 18 it will open a new store at the Mall Flores del Lago.
Maria Fernanda Jaramillo, executive vice president of the company, told Prensa Libre that "an express format will be created by the middle of this year at the Avenida de las Américas, in area 13.... The expansion plan also includes opening a store on route to the Atlantic...".
The Salvadoran Siman Group, a conglomerate that operates franchises for Zara, Zara Home and Massimo Dutti and the department stores Aliss, Yamuni, Carrion and Ekono has announced expansion plans.
In 2013 the Siman Group will open a new 10,000 square meter store in the new stage of Multiplaza del Este Mall which will generate 250 jobs.