Russian Tour Operators Interested in Salvadoran Tourism
A group of tour operators visited the country to assess potential touristic destinations.
Tuesday, September 14, 2010
The Salvadoran Ministry of Tourism and private companies have initiated commercial relations with tourism companies in Russia and Ukraine. Tour operator Grayline El Salvador Avitours was the promoter of this visit.
Tourism industry representatives are participating in the Annual Meeting of the United States Association of Tour Operators, known by the acronym USTOA.
Private trade and the Ministry of Tourism will start certifying the quality of tourism services in order to improve the sector's competitiveness against competition in the region.
In the capital of England, taxis carry large images promoting Salvadoran touristic spots.
The country brand "El Salvador impresionante" (El Salvador impressive) will be subject to market research to determine if its worth keeping.
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