Retail: Prices vs LocationIn the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.Tuesday, January 7, 2020
Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases. Over time, buyers have confirmed their preference for looking for sales points that offer promotions and good prices, but also close to their homes or workplaces. Source: CentralAmericaData.COM ¿Busca soluciones de inteligencia comercial para su empresa?Do you need more information about your business sector?Request more information: Need assistance? Contact us
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What Will Be Next After the Pandemic?November 2020 The covid crisis forced companies to accelerate the digital transformation process they had been experiencing, forcing the implementation of new business strategies that, far from disappearing when the pandemic passes, will remain and be reinforced. Potential Market for Seasonal SalesSeptember 2020 In Central America, nearly 11 million people are looking to make seasonal purchases online, and of this group of consumers, approximately 30% explore options for purchasing Christmas items. Retail Sales: Physical or Electronic Channel?February 2020 While some companies in the sector focus their efforts on one or the other channel, others, such as some department store chains, seek a balance between the two marketing modalities. Retail: New Market ChallengesJuly 2019 Meeting the demands of consumers who increasingly seek responsibility in the production chain and balancing sales between physical and digital formats are part of the challenges faced by businesses in Panama.
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