RSE: Ethics or Cosmetics?

The economic crisis reveals the true reasons for businesses to practice corporate social responsibility.

Friday, June 12, 2009


"An intelligent business does not opt for the ethics of disinterest, an impossible thing for any modern business, but one of common interest. It does not mean abandoning the search for benefit or viability, but rather it means trying to achieve return through shared benefits. Therefore, a company should try to become a "corporate citizen" of which people can feel ownership, because of the generation of material wealth, employment, and intangible benefits in its environment. It bets on the transparency that generates confidence and develops one’s reputation, without which it is difficult to maintain viability."

The analysis of this issue by Adela Cortina published in notes the importance of the corporate results derived from honest practices and corporate social responsibility.

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More on this topic

Social Responsibility is good business: entrepreneurs

June 2008

A group of businessmen says that socially responsible business polices aren't acts of philanthropy. They're good business because when society prospers companies are more successful.

The national presidents of the Central American Network of Social Responsibility in Business (RSE) met in San Pedro Sula, Honduras Tuesday to determine common policies for the region.

Wal-Mart Central America: $1.05 million in CSR

March 2009

Funding for Corporate Social Responsibility (CSR) programs were assigned to all the countries of the isthmus.

Wal-Mart Central America’s CSR activities are focused on areas such as childhood, employment of disabled persons and the environment, among others.

The website published: "The number of beneficiaries reflects the magnitude of the investment.

Corruption: A Corporate Perspective

October 2009

Corruption is a serious issue, with social, political, legal, economic and ethical implications, affecting public and private organizations.

"Why companies should worry about corruption".

"Corruption seems inoffensive in the surface; however, the behaviors which embody it end up destroying the basic pillars of society".

Central America seeks to unify corporate social responsibility criteria

July 2008

Central America has begun to broaden corporate participation in social responsibility by unifying its indicators.

The project consists of implementing a participative regional proces with the goal of encouraging policies of social responsibility in as great a number of companies as possible.

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