Publicists interested in $4 million Panama campaign

Six prominent publicity companies have responded to the second call for bids made by the Panamanian Tourist Institute.

Friday, June 20, 2008

The companies are Azul Publicidad, BB&M, Marquez Worldwide, McCann Ericsson, Mega Publicidad and Punto Aparte.
They are interested in getting in on contracts worth 4 million balboas over the next four years in a national tourism campaign.
Carl-Fredrik Nordstrom, the Assistant General Manager for Panamanian Tourism, said he is "extremely satisfied with the level and professionalism of the participating groups."

More on this topic

Panama to Need Another 24,000 Beds in Two Years

February 2009

In a conference held in Barcelona, the Vice-minister of Tourism indicated that Panama continues growing and needs to expand its hotel offerings.

In the conference, "Why Panama? - Keys to Investing in the Tourism and Hotelier Sector of a Growing Country," Vice-minister of Tourism, Carl-Fredrik Nordström, emphasized the advantages of Panama as a tourist center and an investment destination.

Panama looking to attract more tourism from Europe

September 2008

Minister of Tourism, Ruben Blades, will travel to Berlin, London, and Amsterdam shortly in order to negotiated more flights to Panama.

To date, they have reached out to Virgin Atlantic, British Airways, Air France, Lufthansa and KLM. KLM has been offering direct flights to Panama from Amsterdam since March and will increase the frequency to 5 flights per week in December. "They hope to reach 7 per week," added Blades .

Panama promoted as tourist destination in Paris

September 2008

Panama will participate in the international Top Resa fair which will be held in Paris from September 16 to 19.

In order to create the most impact during the campaign, "for the first time we will place ads on the buses that run throughout Paris, creating add value for the promotion that is already in progress in European magazines and newspapers," Carl-Fredrik Nordström, sub-administrator of the Panama Tourism Authority.

Panama expects 1.4 million tourists this year

May 2008

Panama expects to receive 1.4 million tourists this year, up from 1.3 million in 2007, the Panamanian tourism Institute (IPAT) said.

IPAT said its estimate was based on year-on-year-growth recorded in January and February. Carl-Fredrik Nordström, an IPAT official, said the growth was due to promotion of Panama as a tourist destination in North and South America, the Caribbean and Europe.

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