Petrotica recently inaugurated its first two gas stations, located in "San Sebastián" and "Paseo de los Estudiantes". Its first 8 stations will be owned by the company, while the future ones could be operated as franchises.
"We want to differentiate in the market through better service and a good image", explained Stellio Bertosi, "partner of new gas station chain Petrotica, which expects to become the first franchise of its kind in the medium term".
Musmanni Corporation will franchise its two current cafés and plans to continue growing through the franchise model.
The company has plans to franchise its two café operations called MusCafé for 2009. The projected growth under the franchise model is for 2010.
The Elfinanciero.com website published: "According to [Mónica] Bianchini [Product Manager for the Musmanni International Corporation] the growth model through franchising will be supported by Musmanni, which has experience in this system of expansion and therefore considers that it will be successful."
The Costa Rican firm has announced the opening of more stores in U.S. and Costa Rica.
Last February, the Pops ice cream chain opened its first branch in Miami measuring around 100 m2 and with an investment of $500,000. This was an initial step, because as well as operating this site in a mall in Pembroke Pines, it plans to open two more ice cream parlours in Florida during 2012.
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