Changes have been detected in loyalty, attitude to the environment, lifestyle and consumption, and rationalising purchasing processes .
Monday, September 2, 2013
A study commissioned by the Financial Intelligence Unit of El Financiero has detected that "Costa Rican consumers are not as loyal to businesses and brands as they were a year ago , preferring to use the avalanche of offers and promotions offered by the market. In fact, 44% only buy when prices are low and think that all establishments sell the same thing. "
The headlines of the articles on the subject in Elfinancierocr.com indicate the main results of the study:
If it pollutes, don't buy it!
Before this was the attitude of a third of all Costa Ricans, now it is held by the majority. When 56 % of consumers know that a company pollutes the environment, they avoid buying from them...
Banks have loyal customers
If anything characterizes users of financial institutions it is their loyalty to their main bank, be it private or public.
Getting Moving is in!
Have you noticed more people doing outdoor sports? Have you seen more people in the parks lately? If so , your perception is not wrong.
In foods, prices rule
If you ask a Costa Rican what is his or her main motivation for visiting fast food restaurants, the response of 67% will be the price.
Malls are not just for passing the time
Visiting a mall just to "hang out" is an activity that is becoming less and less common among Costa Ricans.
More Customers Weighing Up Purchases
The tendency to make a rational purchase when it comes to discretionary items such as vehicles and appliances has been maintained and enhanced in 2013.
Ticos Change Preferences
The supermarkets Palí , Walmart and Mas x Menos (all belonging to the Walmart chain ) saw a significant reduction in their participation in shopping channels ...
Ever More Demanding Customers
Permanent deals , local shops opening every week , as well as national and international brands coming more often to the country have ...
In this context of changing behaviors and new commercial realities, consumers are expected to increase their preference for open spaces, green areas, contactless payment systems, and stores where there are no queues.
The covid-19 outbreak caused far-reaching changes in the way people behave. These changes brought about a new business normal, a reality to which companies have had to adapt rapidly.
The information deriving from the searches made by people in a social network or a website can be analyzed through Big Data techniques, allowing the identification of consumer habits and their potential for growth.
Every time consumers enter the Internet and conduct searches, their transactional historical information, including geographic location data, customer behavior across digital channels, financial options, tastes and interests, and even their propensity to leave brands, among others, can be collected and leveraged by businesses.
Purchasing decisions by Europeans, always guided by the perception of quality, are becoming increasingly influenced by the price factor and by a tendency to consume healthy foods.
A focus on the characteristics of the average European is the driving force behind an analysis of current trends and consumer habits.
Extreme global urbanization will not slow in 2012, and the base of the urban consumer pyramid, the "citysumers", will broaden.
In 2012, the opportunities to meet the needs of hundreds of millions of low-income urban consumers will be unprecedented.
There are hundreds of millions of consumers (Bottom of the Urban Pyramid - BOUP) who despite not having incomes matching those of the middle class, demand innovative products and services tailored to their needs and spending capacity.
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