Panamanian advertising industry up 8.5% in 2008
Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.
Thursday, February 19, 2009
According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).
Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.
The candidates and parties competing for election in Panama in May of next year spent US$3.4 million on propaganda in the first four months of 2008.
After a tough 2009, the advertising industry prepares for a challenging 2010.
The National Authority of Public Services is putting out to tender services for the organization of the Summit ‘Conexión de las Américas’ (Connection of The Americas).
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