Panamanian advertising industry up 8.5% in 2008

Fueled by political activity, Panamanian media generated $309 million in revenue in 2008.

Thursday, February 19, 2009

According to the Comptroller's Office, the breakdown was as follows: television first with 61% ($190.5 million), followed by newspapers with 20% ($63.5 million), radio with 7.3% ($22.7 million), magazines with 5.7% ($17.8 million) and outdoor advertising with 4.8% ($14.9 mill).

According to the article published in "television ... generated the highest growth, with 10.1%."

More on this topic

Panama: Tender for Event Organization for $6 million

March 2012

The National Authority of Public Services is putting out to tender services for the organization of the Summit ‘Conexión de las Américas’ (Connection of The Americas).

The services to be procured include organizing, planning, assembly and disassembly of the Summit of the Americas event.

Advertising Forecasts for 2010

January 2010

After a tough 2009, the advertising industry prepares for a challenging 2010.

Print media is collapsing in many regions of the world; telecommunications companies face the challenge of high demand for data by intelligent phones; connectivity has brought people closer to each others. This situation creates new market niches to cater the attention of potential customers.

Internet advertising grows 11%

November 2008

Despite the downturn, spending on online advertising in the United States continues to grow, according to a study by Pricewaterhouse and IAB.

“Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media.

Panama's parties in spending spree a year before elections

May 2008

The candidates and parties competing for election in Panama in May of next year spent US$3.4 million on propaganda in the first four months of 2008.

Ibope Time, the company that carried out the study, said the amount was remarkable in view of the long time that has yet to elapse before voters go to the polls.

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