The Panamanian Tourism Authority will increase the promotion of tourism in the old continent.
To reach the greatest audience in the process of promoting tourist attractions in Europe, the Panamanian Tourism Authority, has hired six public relations firms in different European countries, which will disseminate information through tourist operators and agencies.
The signing of an agreement with Grand Circle has enabled the country to promote itself as a tourist destination in New York, Chicago, Boston and Washington.
Bringing at least 50 tourists to the country and including the country in tourism promotion catalogs are just two of the tasks that the tourism wholesaler, Grand Circle, undertakes to perform as part of the agreement.
Of the nearly $ 40 million budgeted by the Tourism Authority of Panama for advertising for the period 2008-2011 just $ 5.5 million remain in the coffers.
Prensa.com reports: "In late 2009, the ATP took away the campaign from Publi4, which had already spent $ 26 million of the $ 39.5 million, blamed it with inflating production costs of the campaign 'Panama stays in you' but the company defended itself stating it had worked transparently and under the quality levels requested." Consequently, ATP management awarded the campaign to advertising firm BB & M.