The logistics center, located near the Pacific and Atlantic ports, will open in May.
Fernando Miranda, vice president of post-sales for Ricardo Perez S.A., explained the advantages of the center to La Estrella de Panama: "This project brings efficiency and agility in customer dispatch, reducing time and cost." It will allow the company to “reduce the time between port arrival and placement of the products for sale from 5 to 2 ½ days."
The Ricardo Perez S.A. agency announced that it will sell the car in the market starting in 2009.
The Toyota Prius has beaten the world record in sales for this category, selling more than one million units in the US, Europe, and Japan where it was first sold.
In line with hybrids, this global campaign by Toyota includes the integration of hybrid technology with a domestic connection.
On June 23rd, Cofiño Stahl, the Toyota distributor in Guatemala will officially launch the hybrid vehicle Toyota Prius.
More than 1.2 million Toyota Prius´ have been sold in 40 countries since it was introduced to the market in 1997, breaking the world record for the sale of vehicles in the hybrid category. The majority of these cars sold are circulating in the United States.
If it wants to be at the top of the global logistic map, it is not enough to manage the Canal well, Panama must also realize its potential with a long-term strategy.
Capital.com.pa reports that "Despite having a privileged position and have seas on both sides, a growing canal for ships to pass through and the latest generation of ports, Panama still doesn’t have a national logistics strategy that allows efficient connectivity and competitive costs, which means that the country is still far from becoming the logistics hub of America.
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