The Tourism Authority has already submitted the project to Copa Airlines and is negotiating with tour operators and hotels for special rates for those who choose to stay.
"Annually, about 2.5 million passengers use the Tocumen airport as a connecting point for travel to other destinations. In addition to this campaign, this year also a promotional program was launched in the United States to encourage businesses of that country to conduct their meetings and conventions in Panama,” reports Prensa.com.
The Panamanian Tourism Authority will increase the promotion of tourism in the old continent.
To reach the greatest audience in the process of promoting tourist attractions in Europe, the Panamanian Tourism Authority, has hired six public relations firms in different European countries, which will disseminate information through tourist operators and agencies.
As the nation with the greatest potential visitors, the U.S. has chosen Costa Rica as the site of an Advisory Council to promote the northern country as a tourist destination throughout Central America.
After receiving complaints about the amount of paperwork that has to be filled out and visa requirements needed in order to visit the country for tourism as well as the slow speed of processing, the government has decided to implement the Brand USA Act, to streamline procedures and facilitate the promotion of the country as a tourist destination.
With an investment of one million dollars the authorities have set a goal of attracting 72,000 foreign tourists during Easter week.
The Ministry of Tourism (MITUR) and the Salvadoran Tourism Corporation (CORSATUR) have joined forces to launch advertising campaigns, both inside and outside of El Salvador, to encourage foreign tourists to come and stay in the country during Easter week.
Receive more news about Tourism
Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.