Sony to establish regional headquarters in Panama
Sony has chosen Panama as its regional inter-American headquarters, where it will set its business plans and direct operations in 38 nations in Central America, the Caribbean and South America.
Friday, May 2, 2008
"From here we will serve a region that has more than 130 million people," said Richard Fairest, president of Sony Inter-American, during the inauguration ceremony for the new organization.
The company will open its own offices in Paraguay, Guatemala and El Salvador as a part of its strategy for growth and consolidation in Latin America.
Sony Inter-American, Inc. (SIA) announced that it will invest this year in the Salvadorian market 15% more than it did in 2007.
The technology company opened its 43rd Sony Style store in Latin America, located in shopping mall Multiplaza Escazú.
Sony Inter-American (SIA) has decided to open an office in the country due to the development of the electronics sector in the Guatemalan market.
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