BB&M Publishing Agency will develop the advertising campaign.
Jaime Cornejo, director of the Tourism Master Plan of the Panamanian Tourism Authority, noted that in the next three months they will invest to improve the spots that will be visited by tourists and to train the inhabitants of these zones.
The director added that this model will be developed in other provinces as well and that they have a $2 million budget.
The Honduran Tourism Institute presented a new tourist guide of the region, "The Colonial and Volcanoes Route."
The new guidebook is aimed at promoting development of tourism in the region and promotes Central America as a competitive and quality destination.
The Secretary of Tourism of Honduras, Nelly Jerez, during the presentation pointed out that "Central America expects more cooperation from all tour operators in the region, especially airlines, to allow easier movement of visitors between the countries of the region and beyond," says the article in EFE.
Copa Airlines and the Tourism Authority of Panama have joined forces in order to position Panama as a tourist destination in countries like Brazil, Colombia and Mexico.
Capital.com.pa reports that "this partnership will design a campaign entitled “Panamá Es Posible” (Panama is Possible), which will be made available online and in offline media, as well as being put into the hands of wholesalers in the region who will promote the country and its main tourist attractions through promotional packages with added value. "